Features

Operational focus

Scup helps Social Media Analysts in there whole operational workflow: listening, classifying, interacting, publishing and analyzing.

Micro-calibration of social channels

Scup captures more complete and relevant information through a direct connection with each individual social network's API.

These individual connections respect the search rules of each social network, increasing the quality and accuracy of the captured information. More relevance, less garbage.

Engagement focus

We enable our users to identify, track and interact with social media users one to one. Items collected can be clustered into specific customer types and issues. This classification then allows an organization to structure predefined workflows for customer service responses to specific situations or customer requirements.

Integration and data exportation

We think that the fundamental social media data can be consumed and integrated with other systems. In addition, it can be analyzed on external tools for specific analysis within certain contexts. For this reason, we have complete exportation to Excel, integrations with other systems and one open API.

Transparent searches, no black box!

At Scup, we encourage our to know exactly which items are captured and the criteria to make it happen. We offer micro-configuration and calibration of your search logic from any social network. As a result, you capture more items and less noise from your monitoring. You can also conduct special searches through APIs, such as Firehose on Twitter and Wall Comments on Facebook.

Efficiency in operation

We optimize your analytical efficiency. Streamlined layouts and no cluttered graphics help you focus on getting the job done quickly. See also: mass item classification, rules and samples.

Integration and data exportation

We think that the fundamental social media data can be consumed and integrated with other systems. In addition, it can be analyzed on external tools for specific analysis within certain contexts. For this reason, we have complete exportation to Excel, integrations with other systems and one open API.

Relationship, controlled and secured

We encourage and develop capabilities that enable companies to engage in social media, all from within a multi-user environment, logged and with access permission and appropriated publication. You no longer have to worry about security issues in managing your social media operations. Learn more about our part of ollaborators and levels of access.